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Music To Our Ears

Thanks a Million!
More than 1 million The Body Shop customers and Cruelty Free International supporters from around the world signed our pledge calling for a global ban on animal testing in cosmetics.

We would like to extend a special thank you to The Body Shop store teams who worked tirelessly and in their own fabulously creative ways to secure signatures. From Hip hop dancing bunnies to Mad Hatters tea parties to open top buses with samba bands to global pop stars and their pets we celebrated cruelty free beauty, spread the word against animal testing in cosmetics and called for change.

History has been made!

Thanks to your signatures history has been made and the Against Animal Testing movement is quickly spreading around the world. In the past twelve months we have witnessed these historic developments:

European Union

After more than 20 years of campaigning, we finally celebrated the end of animal testing for cosmetics in Europe. The sale and import of animal tested products and ingredients was banned from 11th March 2013.

Not only is this great news for animals and beauty fans in Europe but the impact of an import ban on animal tested products and ingredients, in one of the world’s biggest economies, can be felt globally.


The government in India is currently in the final stages of agreeing a ban that could be implemented as soon as June 2014. The head of Cruelty Free International’s Indian partner organisation has been credited for the change.


In October 2013, Cruelty Free International received our 1million signatures and took them to the regulators for cosmetic products in South East Asia, ASEAN. The Vietnamese Authorities have since confirmed that they will be calling for a vote to ban animal testing in cosmetics throughout ASEAN.


From June 2014, new Chinese regulations mean that for the first time, cosmetic products can be made free of animal testing. It is no longer a mandatory requirement for all products to be tested on animals in China.

The Future

While we have seen some incredible progress in the past two years, there are still countries where animal testing in cosmetics is allowed. Cruelty Free International with the support of The Body Shop will continue their efforts and to work with governments and regulators to create change.

Together we can make the future cruelty free!