WHAT IS SELF LOVE?
How do we define self-love? Self-love goes beyond feeling good about yourself. It’s about appreciating yourself. It’s about self-acceptance and giving yourself permission to grow into who you really are. Self-love starts from the inside, but it doesn’t stop there.
Once you start feeling more self-love, it becomes like a newfound superpower. It makes you stronger and inspires you to share that love with the world.
WHAT IS THE SELF LOVE UPRISING?
Self-love has the power to lift us up to fight for change together. That’s why we believe that self-love is action. And now, it’s time to act.
With your help and our fearless Leading Lights who have risen up with self-love, we want to share 1 million acts of self-love across the globe in 1 year. It doesn’t matter how big or small, even small acts can lead to big change. Whether it’s reading articles, attending workshops or sharing your own story, every act is brave and daring. It’s these acts that can start your journey to self-love and inspire others to rise up with you.
It’s time to get inspired, take action and join the self-love uprising. Because when we’re united with self-love, we’re unstoppable.
MEET OUR LEADING LIGHTS
Self-love is a journey that takes bravery and strength. Meet the fearless people who have risen up with the power of self-love. Get inspired by their stories.
START YOUR SELF LOVE JOURNEY
What is self-love? Why is it so important now? What does it mean to truly self-love? And how can we rise up together to fight for change? Find out more below.
Meet the fearless people who have risen up with self-love.
WHAT IS SELF LOVE?
Learn how self-love is like a superpower that lifts us up.
SELF LOVE TIPS
Discover daily habits to kickstart your self-love journey
Learn this powerful ritual to practise self-acceptance.
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“Beauty is an outward expression of everything you love about yourself”
Dame Anita Roddick
When The Body Shop first started, the beauty industry had pretty set ideas on what girls and women should look like. But our founder, Dame Anita Roddick, had her own ideas, too. She believed that beauty was a person’s source of joy, comfort and self-esteem. It was what you liked about yourself, and what made you feel good. Her beauty products, she believed, were more about a daily ritual of self-love instead of the false promising of slimming and anti-ageing that the industry pedalled. She didn’t want to create products to make women look a certain way – but to help them be the best versions of themselves. And today, we continue to honour her vision by creating products and beauty rituals made for everybody that made people feel good in their skin – never promising to make them look like someone else.
Ruby Campaign, 1997
Since Anita Roddick opened The Body Shop back in 1978, we’ve been championing equality. Feminism is in our bones; our feminist principles include everyone, and we firmly believe that equality benefits everyone. We’re committed to advocating self-love and body acceptance, and through our activism, we campaign to make the world a fair and safe place for women and girls. Way back in 1997, we launched our ‘Ruby Doll’ to advocate for self-love and body acceptance.
Ruby was a generously proportioned doll that graced the windows of all The Body Shop stores in UK along with the tagline “There are 3 billion women who don’t look like supermodels and 8 who do”. She was an honest and true portrayal of what real women look like despite what other companies in the cosmetic industry believe. The doll then went on to grace stores across Australia, Asia and the United States, sparking conversations about self-acceptance and body positivity while underlining a simple yet powerful thought – everybody is beautiful, every body is beautiful.