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Benefits of Edelweiss for Skin

THE BENEFITS OF EDELWEISS FOR SKIN

A TINY FLOWER PACKED WITH ANTIOXIDANT POWER TO SURVIVE AND THRIVE IN EXTREME CONDITIONS

Like most people, you’ve probably only heard about edelweiss in relation to The Sound of Music, right? (Flashback to the von Trapps for a lesson in how to say ‘ay-duhl-vise’…) Well, there’s a new type of edelweiss that everyone needs to know and we’re about to spill the secrets on the tiny, powerful plant found in our Edelweiss skincare range. Enriched with edelweiss extract containing 43% more antioxidant power than retinol*.

Loved by many, this unique flower stands strong against the harshest conditions. It’s about time we sing the praises of its incredible benefits for skin.

WHAT IS EDELWEISS?

Edelweiss is a rare mountain flower that grows in Alpine environments. It’s only found at very high altitudes, between 4921 ft. and 9842 ft., where it defies extreme environmental conditions, including strong winds, frost, and volatile temperatures. For centuries, this tiny flower has been widely used in folk medicine and in Alpine tradition, giving this flower to a loved one is the ultimate expression of dedication.

DISCOVER OUR EDELWEISS SKINCARE RANGE

Based on our legendary Drops of Youth™ formulas, but now they’re even better, enriched with double the concentration of Edelweiss. Meet your secret weapon to stronger, smoother-looking skin.***

FOUR WAYS PLASTIC WASTE AFFECTS PEOPLE

NO WASTE MANAGEMENT

NO WASTE MANAGEMENT

Over 3 billion people around the planet are living in countries without waste management – that’s almost half of the world’s population.

WASTE PICKERS ARE VULNERABLE

WASTE PICKERS ARE VULNERABLE

India alone has 1.5 million waste pickers working in the informal sector to clean up their streets and cities.

VOLATILE PRICING

VOLATILE PRICING

In 2015, the price waste pickers received for the plastic they collected dropped by 60%*. The price has recently dropped even further.

EXPLOITATION

EXPLOITATION

Waste pickers are vulnerable to harassment, displacement and limited access to decent health and financial services.

 
 
 

WHY IS EDELWEISS GOOD FOR SKIN?

Edelweiss produces its own antioxidant, called leontopodic acid. It is this antioxidant that allows the flower to protect itself from all those harsh environmental aggressors we mentioned. What’s more, our new edelweiss extract has been proven to be more powerful than well-known antioxidants on the market.1 How amazing is that?

WHY IS EDELWEISS GOOD FOR SKIN?

Around 80% of the daily damage that our skin goes through is caused by environmental aggressors.** By ‘aggressors’, we mean things like pollution, gases and dust particles, which are not exclusive to the outdoors, but inside our homes as well. Daily exposure to these aggressors can take a toll on the complexion, causing skin to feel dry, dull and sapped of vibrancy. So, how do you protect your skin against the impact of these aggressors?

That’s where edelweiss comes in. Remember how it thrives against all odds on the mountainside? Since this tiny flower is such a master of resilience, we made it the superstar ingredient in our Edelweiss range.

MEET OUR COMMUNITY FAIR TRADE PARTNERS, PLASTICS FOR CHANGE

Plastics for Change are a for-profit organisation that partners with local NGOs Hasiru Dala and Hasiru Dala Innovation (HDI) to provide Bengaluru’s waste pickers with a stable income and better opportunities.

These partnerships help integrate marginalised waste workers and waste pickers into organised waste management by utilising their expertise. For HDI, their main focus is improving the livelihoods of waste pickers so that they can boost their entrepreneurial skills. They also provide training for other useful skills, including urban gardening.

CASE STUDY: THE PEOPLE WHO MAKE OUR PARTNERSHIP POSSIBLE

MEET ANNAMMA

MEET ANNAMMA

Annamma was a waste picker since she was a child. Now she is a manager of a Dry Waste Collection Centre.

With the help of Plastics for Change and Hasiru Dala, Annamma received managerial training and now employs a number of people, including her husband. Annamma’s daughter is attending a plastic engineering course. Annamma wants her daughter to stay in the waste management business.

MEET KRISHNA

MEET KRISHNA

He had a difficult childhood watching his mother struggle when they lost his father, but discovering he could make money from waste picking allowed him to build his future.

With the help of Plastics for Change and Hasiru Dala, Krishna went from waste picking to collecting waste from 24 different locations in the city. Now, he manages a team that provides a monthly waste collection service for 3-star hotels. Krishna has high ambitions for the future of other waste pickers in Bengaluru.

HOW WE’LL USE RECYCLED PLASTIC

We’ve started using Community Fair Trade recycled plastic in our 250ml shampoo and conditioner bottles, and are introducing it across all of our packaging.

After our plastic is collected and sorted in waste segregation centres, it is cleaned, compressed into bales and transported to Europe where it is converted, rigorously cleaned and sterilised. The resultant resin is tested to food grade standards and is then converted into granules and recycled back into our bottles.

In the future, we want to buy even more Community Fair Trade recycled plastic from our partners so we can use it in more of our product packaging and strive to be even more sustainable. We know we’ve got a long way to go, but don’t worry. This is just the start of our Community Fair Trade partnership and our commitment to tackling the plastic crisis. Who knows what we can achieve together next?

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