End Period Shame

Periods are normal. Society is strange.

Right now, 800 million people around the world are menstruating. So why are we squeamish about the subject? Half our world shares this experience – periods are normal. But somewhere along the line, many of us experienced feelings of embarrassment and shame, and this stigma is holding women and girls back.
In India, millions of girls drop out of school every year due to period poverty and shame. The Covid19 pandemic has only made this worse.

Let’s break the silence and #DropThePWord into our conversations to end period shame.
With our partner Child Rights & You (CRY), we are fighting to make menstrual health and hygiene accessible to those who need it most.
Make a pledge and donate to join our fight.

WHAT IS PERIOD SHAME?

Sometimes it’s the silent pressure of censoring yourself, whether you feel you have to sneak tampons up your sleeve when you visit the loo, or you’ve mastered the art of hiding waste wrappers from your dad or brother. Other times, period shaming is more obvious, with people being excluded from work, school or community activities.

It’s clear that social stigma and a lack of quality education around periods is holding us all back. We surveyed women across the world, and 81% of women said they have refrained from everyday activities while on their period.* 1 in 5 said they feel dirty or disgusting when they have their period.*

HOW YOU CAN GET INVOLVED

To smash the taboos around periods, we need to talk about them in a normal way. We want women, girls and everyone who menstruates to feel confident about their bodies - and we need your help. Because the change starts with each and every one of us - no matter what your gender. Here are three ways you can join our fight to end period shame.

  • 1

    Make a pledge: Talk a little louder, stand a little prouder

  • 2

    Donate: Help end Period Shame with CRY

  • 3

    Spread the word: #DROPTHEPWORD on social

PLEDGES ALREADY MADE TO END PERIOD SHAME

Join us! By making a pledge, you'll be part of something big.

1. MAKE A PLEDGE

Select up to five pledges to support our call for change. Every act matters, and together we can help shatter the taboo that surrounds periods.

3. SPREAD THE WORD ON SOCIAL

It's time to challenge period shame head on. #DropthePword on social to raise awareness, inspire others, or just break the ice.

DISCOVER OUR PERIOD VIDEO

Out shopping, at work, in school or at home – you can be menstruating anywhere, anytime so why does society act so strange about it. Watch as we #DropThePWord into some daily conversations because its bloody natural and it’s high time period shame stopped holding us back.

Local Charity Partner, Child Rights and You (CRY)

We believe our movement is strongest when it’s rooted in our communities. That’s why we’ve partnered with Child Rights and You (CRY), to target the issues at the heart of period shame and period poverty. Together, we aim to provide menstrual health awareness, education and free menstrual health products to 10,000+ people across 4500 households. This project directly benefits underprivileged girls and women from slum communities in Delhi/NCR where access to menstrual health and products have been hit severely by the pandemic.

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* The Body Shop Global Period Survey 2019 based on 38,000 respondents worldwide.

https://www.unfpa.org/news/period-shame-misinformation-linked-serious-human-rights-concerns