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The skincare space is constantly changing. Almost every other day, there’s a new trend or ingredient that influencers and enthusiasts can’t stop raving about. But if there’s one ingredient that’s rarely talked about despite making its way in almost every skincare product, it’s vitamin E.
Often labelled tocopherol, it’s actually a natural ingredient that’s common in face creams, serums, and even makeup. So even though you may not know it but you may already be using vitamin E for skin. Whether you’ve been using it or not, the benefits of vitamin E for skin are sure to compel you to start (or continue) using it.

1. Protects from Free Radicals
Vitamin E is known for its antioxidant properties, and as such, it helps to neutralise free radicals. These are nothing but unstable molecules, caused by sun exposure or pollution, that can damage the cells in your body. When enough radicals build up in your skin, they can show up as uneven skin tone or signs of ageing. By using vitamin E for face, you can stop these free radicals right in their track.
2. Hydrates and Plumps the Skin
You’ve probably heard this one! Vitamin E is hailed as one of the most hydrating ingredients and hence found its place in our iconic Moisture Day Cream. Since then, we have dedicated a whole range of cleansers, serums, and creams to vitamin E. This humble ingredient improves your skin’s ability to hold onto water, thereby reducing loss of moisture and preventing dryness.
3. Helps Repair Skin Barrier
Thanks to the antioxidant benefits of vitamin E for skin, it also helps to keep your skin barrier intact. Those pesky free radicals can weaken the skin’s protective barrier, exposing it to pollutants, bacteria, and UV rays. But using vitamin E regularly ensures the free radicals are neutralised, and the barrier repairs itself naturally. Our Vitamin E Barrier Boost Cream is formulated for just that purpose.
4. Slows Down Signs of Ageing
Vitamin E is also known to boost collagen production. If you don’t know what collagen does, here’s the deal with it: it is essential for maintaining firmness in your skin. Using vitamin E for face can really help minimise those pesky signs of ageing, like fine lines, wrinkles, and that tired, dull look. It works by improving your skin’s hydration, its elasticity, and its ability to combat free radicals.
If reading the benefits of vitamin E for skin has tempted you to start using it, here’s how you can incorporate it into your skincare routine:
As a cleanser
One of the easiest ways to introduce vitamin E into your skincare routine is by upgrading to a vitamin E-based cleanser. You can choose from our Vitamin E Gentle Facial Wash or Vitamin E Cream Cleanser, depending on your preferences.
As a serum
If you want to use vitamin E in a more potent form, start a vitamin E serum. Our Vitamin E Bi-Phase Serum, for instance, is enriched with vitamin E, hyaluronic acid and raspberry seed oil, all known to boost hydration.
As a moisturiser
You can also use vitamin E for face in the form of a daily moisturiser. And if you’re looking for a good one, we’re ready to spoil you with choices. From the OG Vitamin E Moisture Cream to the bestselling Vitamin E Night Cream, we serve hydration in different packings.
Now that you know how essential vitamin E is for skincare, we hope you’ll start using it ASAP. And with The Body Shop’s Vitamin E Range, using vitamin E for skin is easier than ever!