STORES
REBELLIOUS
BY NATURE
INDIA CHAPTER
SINCE 1976
#BANTHEGYAAN
The Body Shop is celebrating 50 years by relaunching its bold, activist DNA through a new global brand platform "Rebellious By Nature".
GYAAN
MORE THAN JUST KNOWLEDGE IN THE INDIAN CULTURAL
In India, gyaan literally means knowledge.
But in everyday conversation, it often refers to unsolicited advice, moral preaching, and constant commentary on how people should look, behave or live. It shows up as remarks about bodies, skin tone, clothing, age, relationships or life choices.
"Ban the Gyaan" is a cultural pushback against this habit of judgement: a call to stop telling people who they should be.
BAN THE GYAAN
CHOOSE WHAT STAYS ON YOUR BODY
For 50 years, The Body Shop has stood with bodies, not questions, not opinions, not commentary.
REBELLIOUS BY NATURE
FACES OF REBELLION
MANDIRA BEDI
"There's something extraordinary about a flower that blooms at 3,000 metres, where the air is thin, the conditions brutal, and nothing grows easily. The Edelweiss doesn't survive despite its environment. It thrives because of it. That's the kind of woman I've always wanted to be. The Body Shop ‘Rebellious by Nature’ campaign isn't about rebellion for the sake of it, it's about owning your choices, your skin, and your story"
DIKSHA SINGH
"There’s always pressure to follow a certain path, especially in the beauty space. For me, it’s been about choosing purpose and staying true to who I am. I love how the British Rose range is shown as part of a simple, personal ritual, it’s joyful, honest, and completely your own."
SUMEDH MUDGALKAR
"Nature never apologises for existing, it simply does, fully and without hesitation. That idea resonated with me deeply. The Body Shop's Ginger Shampoo doesn't try to be something it isn't. It's rooted, real, and quietly powerful, just like the choices we make for ourselves when we stop listening to what everyone else thinks we should do."