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Guide Best Foundation


In your makeup kit, foundation is like the pillar of your ideal beauty look. It’s called foundation for a reason, right? It’s foundational to your look. A smooth canvas on which to add colour and shapes from flicks to frills, and perhaps give some thrills. Within our arsenal of amazing foundation products we’ve got all you could need and desire. Pop in your bathroom cabinet and makeup kit, and discover how each helps you get a pore-blurred finish or feel fresh faced, or mattified.

“I applied this foundation at 6am, ready for work and it was still perfectly in place at 6pm!”

  • Leigh30

Fresh Nude Foundation


As the basis of your makeup, finding your most well-matched foundation will help you to achieve the looks that you want, but most importantly, will help keep your face looking natural, letting ‘you do you’. The Body Shop foundation shades come in hues to suit all skin tones, and we’re here to guide you to expertly find yours. With our no-sweat checklist of three tips, you’ll soon be a master of sorting through makeup mecca to find your number one. No matter your preference for powder, liquid foundation, cream or concealer, we’ve got the right foundation shade for you and here comes the fast-track to help get you there.


Before you can find your perfect foundation shade, you need to check the undertone of your skin. What’s that? Well, every skin colour has a discernible undertone, most easily spotted via the vein colour on your inside wrist. If it appears blue or purple, you’re cool-toned. If your veins look green, you’ve got warm-toned skin. And if you’re not sure? You’re likely neutral.

You might also notice that your skin has a natural rosy or golden tinge, rosy meaning your undertone is cool, and golden meaning your undertone is warm. A mix of the two means you have a neutral undertone. With these couple of ways to determine your undertone, you can then look out for the foundation that best suits you. Following this rule of thumb, foundation for cool undertones tends to look more pink in the bottle and warm undertone foundation appears more yellow. Foundation for neutral undertones tends to fall in the middle of this spectrum. And that’s all no matter the actual foundation shade, whether falling into the light, medium or deep skin colour range. Find the shade that fits you best in store.


So you’ve been thinking how can I find my foundation shade? There’s no better way to discover if you’ve found the foundation shade for you than simply trying it out. But did you know there’s a right way to test foundation colours? Take our tips in-store next time you’re on the hunt for your perfect shade. Numero uno is to try your shortlist of shades only when the light is right. Look for the sun at its peak, as the midday light will help you see your made-up skin to the fullest extent.

You might even want to check it in different lights, check it in different mirrors, from your pocket mirror to the in-store ones, and take a selfie – all those different ways of checking your skin will help ensure you have found the right one. And forget testing on your arm, hand or anywhere else – swatch onto your jawline, as this is that tricky area where you’ll see how good a match you’ve found. Let it sit on skin a sec before you sneak a peek to see how it adjusts to your skin.


Like finding ‘the one’, to find a foundation shade for you, you want to look for the hue that doesn’t try to change you. That is, the right foundation shade should look, not to mention, feel like a second skin – like you at your very best. As we’ve said before and will say time and time again, this is about looking like the ultimate version of you. If a foundation shade stands out, that’ll be because it’s too light or dark. If the makeup is too light, chances are your skin will appear more ashy. If the shade is too dark, that’ll make you look overly tanned.

On the subject of tans – remember that your skin tone is likely to change within a subtle spectrum with the seasons, its tone warming up with the weather. That means, depending on when you’re searching for your best foundation shade, your skin might not be its truest tone. Ideally, you want to go for a shade that’s closest to the hue your skin is most of the year. When you try it, if the test shade seemingly disappears into your skin, it’s a match.


Like any other product from your skincare wardrobe, your foundation should be tailored to your skin type or concern. This always wise rule will give your skin a better chance of getting on with your foundation, helping your complexion to look gleaming, glowing and gorgeous. We’ve rounded up some of our best foundations to help get your skin there.


The Body Shop foundation with an oily skin-friendly ingredient built-in, our Matte Clay Skin Clarifying Foundation is enriched with Community Fair Trade tea tree oil and helps to promote clearer-looking skin. This vegan formulation feels lightweight and comfortable on skin, letting it breathe as you wear it, not to mention helping to minimise excess oil and control shine all day long to boot. It’s a bit of a saviour for shine-prone skin. It is both water and sweat-resistant and helps to give good coverage without an overdone mask effect. Instead, it looks natural, helping to improve the look and texture of the skin, while downplaying the appearance of pores and blemishes alike. Your complexion will be left looking smooth and more matte.


Though technically not a skin type, but a skin concern, we couldn’t help but tell you about our ideal foundation for sensitive skin. Our Fresh Nude Foundation is enriched with Community Fair Trade aloe vera from Mexico in a formula that feels an absolute pleasure to apply on skin – pretty important when you consider it does cosy up to your entire mug all day long. It helps you achieve a smooth, satin finish and healthy-looking glow with medium, even coverage that looks entirely natural. In fact, this foundation favourite helps you look fresh faced – it blends easily and lets skin breathe, its colour staying true as you wear it on what will soon be known as your good skin day. That’s every day that you apply this, then.


A good foundation for combination skin has got to be our Fresh Nude Tinted Beauty Balm SPF 30. If we’re being exact, technically this is a beauty balm (that’s what the ‘BB’ stands for), meaning it’s the lighter touch cousin of foundation, but that’s sometimes just what you need for combination skin. This tinted beauty balm is super easy to blend and can be worn under a fuller coverage foundation if you like. It feels non-greasy and lightweight on skin, helpfully not sitting in the creases of your fine face when you apply it, instead helping give you a smooth, flawless finish with buildable coverage. Oh, and did we mention, it doesn’t block pores? In fact, pores look blurred and skin feels hydrated and plumped all day with a luminous look.


Wake up and glow with our Vitamin C Concealer. It gives you lightweight, crease-free coverage, but still lets your skin’s true radiance shine, enriched with natural-origin vitamin C. Dial down the appearance of dark circles, blemishes and uneven pigmentation or dab where you want to spotlight skin in all the right places. It's certified by The Vegan Society, suitable for all skin types and available in 20 shades.

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