Why Dewy Skin is the New Matte: The Shift in Beauty Trends

Remember the days when everyone was obsessed with a flawless, velvety matte finish? Setting powders, full-coverage foundations, and oil-controlling primers were must-haves. The goal? To keep every hint of shine at bay. But times are changing, and so are beauty trends. Now, it’s all about that fresh, dewy glow–skin that looks radiant, healthy and effortlessly hydrated.

Why the shift? It’s simple. Dewy skin isn’t just about looking luminous, it reflects overall skin health. It’s about embracing hydration, nourishing your skin and choosing makeup products that enhance rather than mask. Are you ready to achieve that fresh, lit-from-within glow? Here’s everything you need to know about the dewy skin revolution.

Dewy vs. Matte: What’s the Difference?

Matte skin had its moment, offering a flawless, poreless appearance. But achieving that perfection often meant layering on powders, mattifying foundations and oil-absorbing products–sometimes at the expense of skin’s natural moisture. The result? Skin that could feel dry, cakey or overly “done.”

Dewy skin, on the other hand, focuses on hydration and luminosity. Think of a post-facial glow–radiant, plump and full of life. This trend celebrates skin’s natural texture, emphasising hydrating skin care products and light-reflecting finishes to create a healthy-looking complexion. It’s about balance, not excessive shine.

How to Achieve the Dewy Skin Look?

Want to master the dewy skin trend? It starts with a combination of the right skincare and makeup products. Here are some beauty tips to help you glow effortlessly:

1. Prioritise Skin Care

A luminous complexion starts with well-hydrated skin. Use a gentle cleanser like our Aloe Soothing Cream Cleanser, a toner like our Vitamin C Glow Revealing Tonic, and a serum packed with ingredients like hyaluronic acid and vitamin C. Follow up with our Vitamin E Moisture Cream to lock in hydration.

2. Opt for Fresh Nude Foundation

Instead of heavy, full-coverage foundations, go for something lightweight and buildable like our Fresh Nude Foundation. It provides just the right amount of coverage while letting your natural radiance shine through.

3. Say Yes to Cream-Based Makeup Products

Swap out powder formulas for cream or liquid alternatives. Cream blushes, highlighters and bronzers melt into the skin, creating a soft, natural finish that enhances your glow rather than dulling it. Try our Sheer Touch Lip & Cheek Tint for a creamy, buildable pop of colour.

4. Highlight Strategically

Highlighter is your best friend when it comes to dewy skin. Apply a light-reflecting liquid or cream highlighter to the high points of your face–cheekbones, bridge of the nose, cupid’s bow, and even the inner corners of your eyes.

5. Mist It Up

A hydrating face mist, like our Edelweiss Bouncy Jelly Mist or setting spray, can be a game-changer. Spritzing throughout the day keeps your skin refreshed and maintains that dewy finish.

Why Cruelty-Free Makeup Brands Are Leading the Dewy Skin Trend?

One of the best parts about this trend? It aligns perfectly with the clean, skin-first beauty movement that The Body Shop champions. Many cruelty-free makeup brands like ours are formulating products with skin-loving, nourishing ingredients that enhance your complexion naturally. We focus on hydration, glow-boosting botanicals and lightweight textures–everything you need for dewy, radiant skin.

Dewy Skin in IN!

Matte skin may always have its place, but the dewy skin trend is here to stay. It’s a celebration of hydration, natural radiance and effortless beauty. With the right combination of skin care products and glow-enhancing makeup, you can achieve a fresh, healthy complexion that looks as good as it feels. So, are you ready to embrace the glow? Your skin will thank you for it!