Top 2025 Beauty Trends: What’s In and What’s Out

Trends in the beauty world change faster than you can say “double cleanse.” One minute, we’re swiping on bold, matte lips and baking our under-eyes like there’s no tomorrow. The next, we’re all about dewy skin, skinimalism, and clean beauty. It can feel like a lot, right? But that’s also the fun of it! Beauty is all about experimenting, evolving, and finding what feels good.

As we step into 2025, it's clear that beauty is moving in a more conscious, skin-first, feel-good direction. Whether you’re a skincare loyalist, a makeup maximalist, or just here for the hair care glow-ups, there’s something for everyone in this year’s trend forecast. Ready to declutter your routine and make space for what's really in? Let’s dive into the top 2025 beauty trends: what’s hot, what’s not, and how to make it all work for you.

IN: Skin-First, Glow-Second

2025 is the year of skincare taking the lead. The obsession with a healthy, natural glow has never been stronger. We’re finally learning that good makeup starts with great skin, and that means investing in skin care products that nourish, hydrate, and protect.

What’s hot? Think gentle exfoliators, barrier-repairing creams, and vitamin C-packed serums. The Body Shop’sVitamin C Glow Revealing Serum is perfect for giving dull skin a fresh, radiant finish—no highlighter needed.

What’s out? Over-exfoliating and ten-step routines. People are ditching harsh acids and overcomplicated regimens in favour of simpler, skin-loving solutions.

IN: Minimal, Multi-Use Makeup Products

Heavy foundation? Full-coverage everything? Not anymore. 2025 is all about light, breathable coverage and multifunctional makeup products that do more with less.

Try this: A tinted moisturiser, a creamy blush that doubles as a lip tint, or The Body Shop’s Lip & Cheek Tint for that just-pinched glow.

Say goodbye to: Chalky contour palettes, overly sculpted brows, and cakey finishes. Today’s beauty lovers want their skin to breathe, and it shows.

IN: Scalp Care is the New Skincare

Hair care is having a glow-up of its own, and it starts at the root, literally. Scalp health is the foundation of strong, shiny hair, and we’re finally treating it with the same TLC we give our faces.

What’s trending? Scalp scrubs, serums, and hair oils. Try The Body Shop’s Ginger Scalp Serum for a refreshing boost that soothes and rebalances.

What’s out? Neglecting your scalp and overloading your strands with too much heat or product. We’re all about thoughtful hair care products that strengthen, hydrate, and restore

IN: Conscious Beauty Choices

Beauty in 2025 is also about how your products are made. Clean, cruelty-free, vegan. Consumers are reading labels, asking questions, and choosing brands that reflect their values.

The Body Shop has always led the way, with ethically sourced ingredients, vegan-friendly formulas, and recyclable packaging. From skin care products to hair and makeup products, our range proves that you don’t need to compromise on results to make planet-friendly choices.

What’s out? One-size-fits-all beauty ideals and brands that don’t align with conscious values. Beauty is personal, and so is what you support.

Beauty Trends that are Real

This year’s beauty trends are refreshingly real. They’re less about perfection and more about care: care for your skin, your hair, your mental health, and the planet. Whether you’re trying new hair care products or decluttering your beauty shelf, the message is clear: simplify, be mindful, and always choose what makes you feel beautiful. And if that includes a few trusted favourites from The Body Shop? Even better!